What others call the family business—our traditional resource industries like energy, mining, agriculture, fisheries, forestry—should have an IP and data strategy with them so that they don't get done to them what Uber did to taxi drivers and what John Deere and Bayer can do to our farmers. We have to protect ourselves in what are called value chains.
The car drivers had control of the supply chain of the car, but they lost control of the value of their business and the price of their job, and it all went to those who controlled the IP and data, and that's what I'm talking about in collective forms of value chains that we need to have strategies for.
I would apply them, most importantly, to our traditional businesses and include medical in that. I would certainly include manufacturing and automotive in that, by all means.