I appreciate the question. Let me assure you that we actually do a lot of work with Magna Centre, and we thank Don for the great contributions that they've made. Brian Watson, who leads the centre, is a good friend of ours.
I will mention a couple of things. First, let me say that I'll leave it to the great minds in research to think about the great topics. From our perspective, however, the key is around reducing this latency, which requires a digitization of the supply chain. The key there is to determine how we take consumers' market-driven behaviour, predict where consumer behaviour is going to go and be able to feed that much more quickly into the supply chain so that we can shrink that latency.
Does that help?