Yes. I think people deserve to be able to consent, to opt in, and at the very least to be able to opt out. The main reason this is happening in Canada is that Canada does not have the equivalent of the EU GDPR. Canada does not have the equivalent of the California privacy law, for example.
The failure of this government to get a modern data privacy regime in place, in however many years they've been in office, is an enormous failure. It took about 10 years for the EU GDPR to get developed and worked out before it was released and done. As far as I can tell, although this committee would know better than anyone, federally we're not where we ought to be. That type of law wouldn't work in the EU. Google couldn't do what they're doing in Canada.