It's a great question. You're right: Prior to the pandemic there was that call for unnecessary plastics. What we've found is that in certain circumstances plastics can perform better than other materials. I think our approach is that if you are seeking alternatives, then look at them from a life-cycle basis. You don't want to pick an alternative that will have more impacts on the environment down the road. You really need to take a life-cycle approach to that. To an earlier point around science, it's really important for that.
What we're looking at and what we've been advocating for with the provinces and with the federal government is really not too far out of line with the CCME action plan on zero plastic waste. It's really putting the pieces in place that will allow the implementation of extended producer responsibility. That means that they're responsible for the plastics they put on the market and pay the cost of collecting them back. We see this work very well in British Columbia: Compared with much lower numbers across the country, 70% of their plastics are recovered . Ontario is starting a blue box modernization program that will see it move to extended producer responsibility.
We also look at investment supports around advanced recycling that allows for chemical recycling. This will allow us to take those hard-to-recycle products, like razors, stir sticks and cutlery, and really transform them, bringing them back down to their molecular level, and then they can be used to create a whole new set of products.