Our members are a very innovative lot. They're scientists and chemists. It's really important to them to help deliver solutions. A lot of the things they're working on right now are product designs. How can you redesign products for recyclability? How can you design them in a way that uses less of those products?
We also have members that are advanced recyclers, companies like Pyrowave, GreenMantra and Polystyvert. They take those products that don't necessarily need to be cleaned and provide a different stream from your traditional recycling blue box stream.