I think it's worthwhile that there be further study into industries and how they're using authentication methods.
In particular, for example, a lot of banks still promote text-based two-factor authentication which, as we mentioned, we're really trying to move away from. We need to really encourage these industries that possess either financially or personally sensitive information to not only introduce these non-SMS-based two-factor authentication methods but also proactively encourage their customers to use them. A lot of these apps ask you for your phone number, and that's the first thing they come out with. You could maybe anticipate that it's because they want this extra data part of you, but we need to get the industry agencies to really promote non-SMS-based 2FA.