The way to look at it is that it is to their benefit to delay, because as long as they delay, they maintain the status quo, so I do think that's part of the strategy. Their flanker brands undercutting us is explicitly part of their strategy. They say so in financial statements. They like to see negative wholesale, right? They like to see their wholesale business decline because they see that as gains for their retail side. The strategy for Bell to launch Virgin was specifically to attack competitors. That seems quite clear.
On December 8th, 2020. See this statement in context.