I believe I was told, in discussions we've had about this, that something like 22,000 families were offered this service and only about 5% of them took it up. One major concern that I heard was that the speed was much too slow. Since this was specifically for connecting families, the difficulty was that the family with more than one person online at the same time had problems.
To be honest, although I'm not necessarily an expert in the different programs, I do believe it might not have been publicized well. I think to myself that just maybe they were publicizing it online to people who aren't online.