Well, Canadian prices sit right in the middle of the pack with respect to any of the analyses done by the OECD, the Wall report, the monetary report, and my goal is to keep driving that affordability. Despite the geographic disadvantage, despite the population density disadvantage and despite the cost of spectrum and equipment in U.S. dollars, etc., we're committed to continue driving prices downward, and 5G will give us the next big opportunity to do that.
Everyone keeps talking about the killer apps around 5G and all the great things that it will do for IoT and mobile edge computing, etc. The first real killer app of 5G is dynamic spectrum management, the ability to make more efficient use of spectrum and therefore bring costs down. By bringing costs down with 5G, we have the opportunity to transfer those savings on to the consumer, and that's been the beginning, the middle and the goal of our industry every step of the way. That's why prices have come down.