If you look at the true economic profit of Rogers over the last five years, you see that it roughly sits at about 8%, on average, over the last five years. I would say to you that for the first 25 years of wireless, we made no money. We were not cumulative cash flow-positive until about 10 years ago.
In any country, you make more profit and more money in more densely populated areas, and less money in other areas.