Well, I'll tell you.... The pandemic has taught us a lot. It has taught us a lot about our business and a lot about the importance of our business. It has taught us three things, I think, overall. Number one is that network quality really matters. We saw consumption go up overnight. We saw three years of data consumption in about three weeks in a moment. Canada performed very well.
Number two is that it taught us that our networks are truly some of the best in the world. In the middle of the pandemic, we maintained our rankings: number one and number two in the world for our wireless download speeds; number one and number two in the world for our home Internet speeds. That came directly from PwC.
The third thing it underscored for me personally is.... I got a lot of letters, emails and notes from rural Canadians, from rural mayors, from rural members of government. They were heartbreaking to read because of the fact that they were left behind in this incredible moment, and we have no real tools at our disposal to close that gap. I said to myself that there's one thing I really want to focus on in my career, in the years I have left in my career—I've devoted my whole career to this industry—and that is that we have to do whatever it takes. We have an obligation to do whatever it takes, in partnership with government, to close the digital divide, the connectivity divide in rural Canada and the affordability divide for those Canadians who live in low-income areas and live low-income lives and don't have what it takes to access the Internet and the capability of the Internet.
Did COVID directly lead to this? I wouldn't say that it directly led to this, but COVID created a context around the importance of scale, the importance of rural and the importance of affordability like no other.