No, that was not the intent of making that promise. The intent was to give people a degree of certainty.
I believe that wireless prices will continue to go down for all wireless customers. Part of the big benefit of 5G is to deliver a better unit cost of delivering a gigabyte of data. That will allow us to bring prices down even further and extend this notion of “unlimited” to an even broader set of the market.
It was really meant to give comfort to the Freedom customers who are on the road to 5G and everything else that will come. There's been a huge drive to bring prices down in Canada. It's been 50% in the last five years at Rogers alone, and 10% to 18% in the last year based on the quarterly report put out by our government. This will just continue over the fullness of time.
We look to other markets in the world that have made the 5G investment. We're behind in terms of 5G. Other countries that have fully deployed 5G have been able to enjoy some of those benefits. We see very well what they're able to accomplish in terms of bringing prices down. We're going to follow suit.