The clearest case to be seen is looking at cellphone services and wireless services in Canada. When you used to look at the provincial prices and you looked across, you immediately saw there was something that stood out in certain provinces, and it was that where there is a regional carrier or a fourth provider, those prices are lower. That included Manitoba, Saskatchewan and Quebec. Then you would see it in some pockets where Wind, or then Freedom, was evolving at the time in urban areas in Ontario and B.C. in particular.
With MTS being sold to Bell, Manitoba no longer fits into that category anymore. They look the same as every other province across the country who has Bell, Telus and Rogers and all of their flanker brands and nothing else.
Even in urban centres where Freedom has that footprint, if you look at Vancouver or Toronto, you can get different deals based on what area of the country you live in. The same thing extended to Manitoba, but as soon as MTS was no longer that fourth option, we saw prices go up really quickly.