It's hard to predict specific prices, although everyone wants to be able to do that. What Rogers promised for Freedom cellphones, as an example—and this is not just about cellphones, but it will impact home Internet as well—is that for the next three years Freedom cellphone prices will stay the exact same. However, when you actually look at what's been happening in the cellphone market overall, prices have actually been coming down slowly in Canada, slower than they have around the world but they have been coming down. Therefore, even just staying where we are is falling further and further behind, and Freedom itself has been the one that has been helping push Bell, Telus and Rogers to lower their prices.
If you have them locked in, then, and there's no pressure for the other companies to lower their prices, immediately I think you're going to see the effects of that.