The first thing is that they're just not going to do it. They will not come in if the dollars are not there. If we're going to, in fact, make this happen, we have to have that open competition to be able to use that network that is already there. If they can use that network that is already there and be competitive in providing that service, we know that the free market will work.
What's happening right now is that the free market is not working, because the cost of the investment is so high that no one can afford to get into these more rural markets. I'm probably going to sound like I'm repeating myself again, but I think it's extremely important that we partner among all levels of government to build that fibre backbone into the most rural areas. If we do that and create an open network, and I saw lots of nods earlier on talking about this, that will be the way that we encourage these small companies. They will come up.
The company that's providing service for us right now is a small company. What I've noticed is that, if we gave them the opportunity to tender in and tender against the larger companies, what we found was that we were getting tenders of 50% less than the major companies—I'm not going to say the names; that wouldn't be fair because it was a tender—but we got 50% less cost and larger service than we were providing.
I would suggest that what we need to get into a competitive network is to build this backbone and have the governments—federal, provincial and local governments—work towards somehow establishing this. We would be very willing to share the part that we've done already. The problem that we're having right now is that we undertook this particular project with some hope that we might get some help from others, but we were not going to wait forever. We've already outlined, as we've heard from many, that this is an essential service across Canada and having a decent.... If we're going to remain competitive in the world, we have to be able to compete.
In rural Alberta where I live—I'm a farmer when I'm not the mayor; I'm very proud to be a fifth-generation farmer—we need technology. The technology is growing, and I'm finding that we now have people who are sending me emails saying that, if we bring this technology into Red Deer County, they want to move here and they want to bring their business here. We're an area of extreme growth. We're a little different from most, but we're fortunate enough to have a few dollars to put into this. Some of my neighbouring municipalities are not as fortunate as we are, and I—