Yes, they've maintained extremely lucrative profit margins, in the 30% to 40% range, which is three to four times the average of Canadian industry as a whole.
This idea that we have the eighth-largest market—I was stunned when I gathered this data up over the week—speaks directly to Robin Shaban's point. The efficiency defence may be fine in a small market, but we have the eighth-largest market in the world and what we see is that when it comes to investing in the towers that are necessary to bring service across the country, our big carriers fare very poorly.