I absolutely see it as a challenge. It's not just information to acquire competitors. It's also to develop products, to set prices and to understand audiences to advertise to, right? Companies don't just compete on price anymore. They also compete on privacy, on data. I wonder and sometimes worry that....
I did mention the company Loblaw. I kind of think that Loblaw knows more about me as an individual than the Government of Canada. What they can do with that information, when it comes to both owning a platform and advertising on that platform, is similar to something we see with Amazon. It's been suggested that Amazon uses information from what people are searching for and purchasing to inform their own product development. Perhaps that's anti-competitive behaviour.
Again, that could come up in our own backyard. We need to think about it now so that we're not playing catch-up. I find playing catch-up very embarrassing.