Thank you.
The upfront financial cost is a significant barrier, but what we're seeing is that it is time. They don't often have dedicated people in-house who focus on sustainability. These aren't skills they initially had or were taught to do.
The second thing is that, in terms of what can actually be done, it's really hard to sort through all of the information about what is good to do, what the right projects are, what makes sense for a particular business, what actions can be taken, what makes sense to do now versus in the future, and how this will change based on a specific business. They ask, “As my business is growing, how do I continue to build in the right way so that I can continue my growth, but also reduce emissions?” How do they make sense of all of the programs that exist when they don't last long enough for businesses to know what's here and what's gone? Finding a way to support intermediaries and bring that information together in a way that makes sense for that business—with the bandwidth they have—is really important and it is something that's been missing.