Yes, for sure.
To that point about existing support, I think one of the barriers businesses face in accesing that and which I didn't share is that right now they're not being well-served by the private sector. Consultants are often very expensive for small businesses to afford, and they're great to go deep on a particular area, but there isn't much of that broad-ranging support available.
As for why they're not making more progress, there are a couple of different factors. One is the external incentives and consumers' willingness to pay for products that are greener, or for raw material inputs that cost more to manufacture, for example. The playing field hasn't yet been there. I think anything the government can do to align those market incentives so that organizations that are doing things the right way can be rewarded in the marketplace would be a good thing.