Good morning, ladies and gentlemen.
On behalf of Keurig Dr Pepper Canada, KDP, thank you for the opportunity to briefly outline our approach to sustainability. In our view, this approach is consistent with the committee's motion and its desire to support industries in their transition to more sustainable practices as part of a green economic recovery.
Our company is focused on achieving concrete goals and sustainability. Eco-design and the circular economy are central to our business strategy. Over the past few years, our company has reached several major sustainability milestones in Canada. Here are some examples.
We converted all K-Cup pods to recyclable format in 2018 and did the same with Mott's Fruitsations cups. As of 2018, our Montreal facility no longer sends any residual material to landfill. We now incorporate post-consumer recycled plastic into two of our signature coffeemakers. This large-scale initiative, in cooperation with a Canadian plastic processor, is contributing to the development of a local circular economy.
Since 2020, our use of recycled plastic in the K-Mini line of coffeemakers has enabled us to reduce our use of virgin plastic by one million pounds, and that's just the beginning. In the coming months, we will be using bottles made entirely of recycled polyethylene terephthalate, PET, for some of our flagship brands of cold drinks.
The current pandemic has had a significant impact on our economy and is forcing us to reinvent ourselves to plan a recovery that will allow us to emerge stronger. We truly believe that this is an opportunity to rethink our ways of doing business to make them more sustainable, and the circular economy seems to us to be the way forward to help maximize the environmental and economic benefits of this recovery. It's a vision that we apply horizontaly across our organization.
Let me add a few more details about our circular economy goals. By the end of 2025, KDP wants to make our packaging fully recyclable or compostable and to use 30% post-consumer recycled materials in all our packaging.
Ultimately, we wish to incorporate as much recycled material as possible into all of our products, including our coffeemakers, pods, PET bottles, aluminum cans and all of our cartons. We're also working to develop sustainable alternatives to can rings to help the Government of Canada meet its plastic waste reduction targets. However, this work takes time and resources, and we want to ensure that we choose a solution that is sustainable in the long term and truly beneficial by considering all potential environmental impacts, including greenhouse gas emissions.
Our experience in this area has shown us that finding truly sustainable solutions relies on cooperation. For example, Keurig Dr Pepper is a founding member of the Circular Plastics Taskforce. This coalition of Canadian companies aims to optimize plastics recycling to build a circular economy in this country using a reverse engineering concept. The goal is to create better alignment between the recovery and recycling value chain and end markets for recycled resins.
In January of this year, Keurig also became a founding signatory of the Canada Plastics Pact, and we pledge to contribute to collective efforts to achieve the pact's four ambitious goals.
Engagement in our community is also integral to our approach to sustainability. Since the start of the pandemic, we have seen increased opportunities to support frontline workers and food banks across the country. Our roots have been in the Saint-Michel community in Montreal for decades; we have always cared about the well-being of the neighbourhood and its residents. That is why we are proud to be part of the vaccination effort against COVID-19 in our borough, alongside recognized partners and public health. Our vaccination hub will therefore open at the end of May in a neighbourhood that has been particularly affected and vulnerable since the pandemic began.
As for our other sustainability commitments, I could say how important it is for Canadians to buy products that come from responsible sources, as is the case for all the coffee we buy around the world. I could also tell you about our greenhouse gas reduction targets, which are science-based, and many other initiatives to support Canadians and engage our employees.
In conclusion, I would like to reiterate our willingness and commitment to continue partnering with the Government of Canada as it strives to achieve its current and long-term sustainability goals. We strongly believe in the collaboration efforts between the government, our industry and consumers to create a circular economy.
I thank you for your attention.
I would be happy to answer any questions you may have.
Thank you for your time.