Okay, but I'm going to start on plastics again, where I can speak more broadly. On plastics, it really comes down to three primary issues. The biggest problem worldwide, which has been solved by Norway and Germany—so I'm using their examples for how it can be done—is to establish and harmonize waste collection systems. What we don't recognize yet is that what we call “waste” today will be resources tomorrow. The steel industry realized it years ago, when they moved from the large mill that used ore to the mini-mill. There's always going to be a balance of the two, and plastics can be infinitely recycled.
I went across the country. We have different recycling standards per province. We have different ones per municipality. I live 15 minutes away on a farm and I have different materials.
Anybody who understands the economics of recycling will tell you that the first and most critical thing is bale quality, and getting the material back is the best. Harmonizing our collection systems and getting enough of the material is key.
The second thing for us is to mandate certain recycling content standards. The industry's supportive of it. We're building technologies that do it every day. Customers using our equipment already have 100% content in many parts of the world. Why is Canada not pushing more recycled content?
I think the third thing is to incentivize investment in recycling. I know of three recycling plants that were planned for Canada but put on hold when the government tabled the toxic designation of plastic. The shareholders couldn't invest tens of millions of dollars in Canada when they were uncertain about whether they would be legislated out of existence.
The three most critical things that would reduce our environmental footprint by about 60% from plastics—which are already the superior material from a carbon perspective—are also the most practical. I've been a strong advocate for them over the last months and years.