Certainly I think that there's a role for promoting all kinds of different experiences to all kinds of different visitors, both urban and rural. We aim to promote a huge range of diverse experiences, and I can say, in my opinion, as someone who lived in Quebec for five years, that I certainly cherish the festivals in Montreal and the mountains in the Laurentians. There's a lot to promote.
On June 22nd, 2021. See this statement in context.