Certainly. You're absolutely right. We've pivoted to a mostly domestic plan, given the current times. We're very sensitive to the health restrictions and have aligned our activities with those restrictions as they unfold. The first step for us has really been to communicate the importance of tourism for communities across Canada and to increase that understanding of the visitor economy among Canadians.
Second, we've begun to do more work towards inspiring confidence in travel as restrictions open up, by communicating all of the safety measures that our operators have taken across the country.
Third, we are working to reignite that welcoming spirit for visitors among Canadians. The second stage, as restrictions start to open up, will be to be more aggressive in terms of offers that we put out there for Canadians to increase conversion and to really get them to book trips across the country.
Fourth, we are still keeping a presence in international markets to ensure that we remain top of mind during this time, and that our brand remains strong among those international guests when the time is right for them to travel back.