Absolutely. Since completing my MBA, I have had more than 20 years of experience in marketing, working with consumer-driven industries. I started my career in consumer package goods with Johnson & Johnson in Toronto. From there, I moved over to L'Oréal Canada in Montreal, and then I returned to Vancouver, where I worked with Electronic Arts before moving into the hospitality industry. I was with Earls restaurants for five years. I've now been at Rocky Mountaineer for six years.
I've been in the hospitality business for more than 11 years. I would say that having a diverse experience in industry has been extremely helpful for me in terms of bringing that lens to Destination Canada. I have worked on global businesses where I was doing marketing across the globe, and I have gained a real understanding of the different motivations of different consumer groups and of marketing research, which is a key mandate of Destination Canada. That's what I bring to the experience.