There are a few elements to your question.
I think it's important to note that we need to have more competition and more choice. That is why we've used this spectrum auction as a means to create carve-outs for regional players. This will enable more competition, which will reduce the prices. We've had a very clear strategy when it comes to 600 megahertz, 3,500 megahertz, or the 3,800 that we're currently in consultations for. All demonstrate the importance of using spectrum strategically to promote more competition. We believe this will help reduce prices.
When it comes to cellphone prices, we have a quarterly report that tracks the mid-range plans. We've seen, traditionally, some reduction in prices in the lower-end plans and some in the higher-end plans, but for those mid-range plans the prices were not going down, were not decreasing. We set a very clear target of making sure that between the two- to six-gigabyte space, those plans should go down by 25%.
For greater accountability and transparency, we're providing quarterly updates and quarterly reports to Canadians to demonstrate progress in different regions across the country when it comes to those cellphone plans. We feel that's putting pressure onto the marketplace for the telecommunication companies to deliver on that. They recognize that if they fail to do so, we will deploy other tools to promote more competition. Right now we're starting to see some progress in that area. We're confident that in the coming months Canadians will see a further reduction in their cellphone bills because, again, of our focus on competition and choice, as well as greater transparency with the quarterly reports that Canadians can go online to see.