It's a good question. All questions are good; that's a particularly difficult question.
That's the challenge. First, I have to say that our broadband projects are targeted at areas where it's uneconomic and where there isn't a business case. Carriers or service providers need to have financial support to reach that objective of providing an appropriate level of service. That's the purpose of our fund.
In terms of how you encourage them to build and make an economic business case, you have to close the loop. It's usually a question of financing. That's what this fund and other government funds—provincial, federal and territorial—help accomplish.