It's a reason to have an agency, and we're already thinking about these questions in the competition context, if I can tell you, in terms of the persuasive use of digital technologies and so on. These things are already happening, so I fully agree.
The pitch I'm going to make is that the Competition Bureau and the commissioner have a mandate to try to strike this balance between risks associated with concentration, misleading advertising and so on, and dominance and the benefits of economic activity, dynamism and innovation. I think you are certainly going to see that same tension in certain parts of artificial intelligence.
You need a specialized agency that has the expertise to look at those things and to make proposals. Ultimately, of course, you in government will have to tell us what the values are that are important, but I think it's very analogous. We have models we can use. It's not rocket science, believe it or not.