I actually think that the voluntary code was an important and critical first step towards regulating this sector. It was a way to move things forward, and it was also a way to open the conversation and the discourse about the need for responsible AI practices, methodologies and approaches as we innovate in this sector. It was a very important first step, but it can't be the last step.
As you identify and as others have recognized, voluntary codes of conduct and voluntary regulations are just that; they're voluntary. We need much firmer and clearer rules, regulations and guidelines about what our expectations are about how the technology is developed, deployed, and monitored and how it's assessed for its impact so that we understand what those impacts may be.