Thank you, Mr. Chair.
I will continue with you, Ms. Curran. Please don’t see it as badgering; I could have put the question to anyone.
The industry—and I repeat, we like it—is trying to show us its broad sense of responsibility, that it has principles and wants to evolve. However, there seem to be things which might seem simple for the broader public that should have been done but weren’t. We are talking about identifying fakes, deep fakes and the rest.
Everyone is wondering why this hasn’t been done yet. I understand you are in a competitive environment.
I am wondering if, in the current environment, there isn’t a cost in terms of market and profits when it comes to adopting ethical standards that surpass those of one’s competitors.