This was the key issue in the SAG-AFTRA strike in the U.S. The members understand in the U.S., as we do in Canada, the precarious nature of how our product is held. They are lobbying in California and other places for deepfake laws. They know it has to be in the collective agreement, but it also has to be in the laws. They're also looking at consent, control and compensation. You'll hear about that in the U.S. as well. They'll talk about name, image and likeness. We also need those protections in legislation.
I have to make one point. We haven't talked about the fact that diversity, equity, inclusion, and belonging are remiss in our industry. It's getting better, but the reality is that your TV screens don't reflect all of our society. When we're talking about data that's going in to machine learning, that's a concern we have to have. The discriminatory data that's going in is going to produce—and there are many articles on this—the same kind of data coming out. That needs to be said here.