It's the culture of the company. We respect our customers and our customers respect us. We offer quality products.
For example, even before Netflix appeared a number of years ago, we had already launched a streaming service, Club illico, which featured Quebec productions.
We launched wireline telephony when in Quebec this service had always been the subject of a monopoly. The day we offered wireline telephony to Quebeckers, our phone wouldn't stop ringing. We couldn't answer all the calls, because so many people who hated Bell Canada were calling us because they wanted to do business with a provider other than Bell. It was deeply ingrained in their genes.
We gained customers through our ability to offer more competitive prices. We continue to generate strong cash flow, and we systematically reinvest it. Do other companies do the same? I don't know.