I grant that. Canadians do not feel that prices are coming down. Even though, statistically, we know it's true, it's not landing for Canadians in the way that we need it to. They need to feel it, right?
One of the things our government did was reduce switching costs by allowing people to break their contracts with a $50 fee. Do you think this is a helpful tool?
My understanding is that if you are locked into a contract and prices have come down and companies are lowering their prices for different packages, you're not actually able to take advantage of that unless you actually switch, unless you actually break your contract and renegotiate with another supplier.
Ms. Pratt, would you like to speak to whether this is an opportunity for consumer education?