We have trusted and we have mandated an MVNO regime to the major incumbent players you mentioned. With recommendations and full public hearings, we looked at the model and ensured that this gave the best ability for us to build out and maintain not just good prices but also innovation and more choice through more competition on that front.
Those players are entering the market, have entered the market, and have already had an impact on pricing. I know you've highlighted certain pricing indications, but our numbers with respect to mobile service say that over the last year there has been an actual decrease by 16% of the overall rates on the packages. In fact, prices have been decreasing since 2017 in that measure.
Canadians do not feel like they are getting better prices because they are consuming more and more faster services and significantly more data consumption services at the same time so—