We often make plan adjustments. For example, last May we lowered the price for 5G entry plans from $85 to $55. That's now $50 for 75 gigs a month. We introduced low-cost options for students, teenagers and senior citizens. We introduced a connected for success program that provides a $25 5G plan, plus a free smart phone, for low-income Canadians. We have plans starting at $15.
The general trend in the industry is that prices are falling. That's what Statistics Canada reports when it says that our prices are down 50% over five years and 16% in the last year. That's the general trend. At the same time, we're investing record amounts in our network—as I said, $4 billion—with a record amount of that going to building networks across Canada.
No other industry that I can think of is lowering prices at the rate the wireless industry is. At the same time, consumption of the product is growing quickly and our costs continue to grow. Our cost of borrowing, our cost of labour, our cost of equipment and our cost of spectrum are all up, but at the same time, as StatsCan shows us, prices are coming down.