I guess what I'm trying to say is that we're often making plan adjustments. Occasionally, prices go up; more often, they go down.
When a customer receives notification of a price increase, it's very easy for them to reach out to us online, through our retail store or in the call centre to see if there's a better option for them. Perhaps one option they may choose is to go into a contract and get a new smart phone. Another option they may choose is BYOD, or bring your own device, which is a plan that's available in the market. We make it easy for customers to make those changes.