I agree. I've been an advocate of the StatsCan numbers, just to bring us down to reality and to be fact-based and evidenced-based in our discussions and debates on this topic, which I feel is very important. Thank you for highlighting that.
I still don't understand how that provides a rationale for increasing prices for a significant number of your customers who are off contract. If I was a business person, I think it would incentivize people to enter a new contract. Wouldn't you say that's the main objective, to raise prices on individuals who are off contract so they will renegotiate a contract to stay with Rogers? Isn't that a rationale?
I understand that your costs are going up in other places, but you're also a highly profitable company. We don't have much empathy for the fact that your cost increases are significant when you're profiting so handsomely. How does this provide a strong rationale for those off-contract increases?
Maybe just give a quick answer, because I can see the chair giving me the evil eye.