Thank you, Mr. Staffieri for those comments.
I'm going over to Mr. Bibic at Bell.
I could have done this for each of the entities. I just chose Bell this morning. I pulled up your 20-F and your annual information form. I was looking at some of the numbers on the mobile division. You enjoy a 40% EBITDA margin. All of you folks enjoy a healthy margin on your EBITDA with regard to your wireless businesses.
Yes, there's been some churn on Bell specifically. I haven't looked at Rogers and Telus this morning. I'm assuming it's the same direction.
Your average revenue per user, ARPU, measurements are continuing to increase. I'm assuming that's about the data plans that people are using. They're moving up the value chains, which is a little more expensive.
If you folks are so adamant that prices have come down, why is there so much skepticism in the marketplace that they have not? Is it that you're not communicating properly? Is it that the statistical facts aren't correct? Why is there so much healthy skepticism out there?
I'll start with the president of BCE and then go over to Mr. Entwistle of Telus, please.