In media, revenues are generated through subscriptions or advertising. We have to confront the fact that if we accept having the lion's share of advertising revenues going to the Googles and the Metas, etc., and they're not required to contribute anywhere near as much as the Canadian broadcasters are having to contribute, whether they are digital, print or television, there are going to have to be adjustments.
What we say is that we're open to competition, and Canadians should have a wide choice of news, entertainment content and sports content. All we've ever asked for, really, is to have a level playing field. Let everyone compete on the same terms, and we'll be happy to continue to make massive investments in entertainment content, sports content and news content.