It's an excellent question. Conversations like these are very important. We can have a robust dialogue grounded in the facts, and we can communicate. In fact, we should use the opportunity here to communicate in a better way with Canadians. Also, it's a serious discussion. Canadians are concerned about affordability. This study is also about accessibility. The study is about both affordability and accessibility.
Our commitment to Canadians over the last five years, certainly, has been to invest massive amounts of money so we can deliver better networks, better customer service and undeniably lower prices. As I shared in answer to the previous question, the prices have come down. They are lower than those in the U.S., the U.K., Australia and France.
I gave you the Virgin Plus example on 5G. Also, you can compare 2019 with 2024 alone in Canada. We're offering, in some cases, 10 times more data for $40 less a month. In 2019, we were offering six gigabytes for $90. Now, in 5G, we're offering 60 gigabytes for $50. You can see the massive drop. I could give you a wide variety of data on 4G and 5G. You'll see the prices come down. It's so clear.