You won't answer the question. I'm going to move on then.
You also brag in your analysts' reports, your investor relations reports and your quarterly reports to shareholders about your average revenue per user going up every year. That's why Canadians feel they're paying more, because you're charging them more.
Can you comment about why you brag to your investors about the average cost per user going up while here you make claims about your Black Friday sale being what we should judge you by on your cellphone rates?