Thank you.
We made price plan amendments in January of this year. Those changes were to a small percentage of our customer base. The average was $5. For most of those customers it was $4 or less. I should reiterate that it was a small percentage of our total base.
The other item to note that's of importance is that these are customers who are on legacy plans that were out of contract. It was important to us to make sure that these customers had choice. The customers could go online—with two clicks they could get onto a plan that was in market and gave them the best value for money for their circumstance—or they could call in and we could work with those customers. That was really the important part for us.
Having said that, it's against the backdrop of price plans that are in market that continue to come down month over month and year over year. I mentioned earlier that, on average, 3,000 price plans and promotions were in market last year. That's more than 250 per month.
We see quite a number—over 20% in fact—of our customer base continually looking at trying to get the best value for money. Our competitive environment drives us to put plans and offers out there that are going to earn the business of Canadians.