Obviously, profiling as a function of taking personal information, automating that in some ways and then using that to market to an individual would require the individual to be informed of the fact that there's an automated decision-making system at play and also to know what personal information is being utilized to make that determination.
Because we've determined that children's information is sensitive, corporations would be required to adopt appropriate privacy management programs to ensure that the sensitivity of the information, for instance, of your four-year-old, is not utilized in inappropriate ways. It's on how they are protecting that and linking it. Linking it to your information, for instance, could be acceptable in certain circumstances, but it would need to be clear in terms of how consent was offered and how it was dealt with.