Thank you very much for the question.
Again, fundamentally, I can't think of something that's more important for Canadians than being able to buy food. It's a necessity. Everyone needs to do it. What we're seeing very clearly, if we look across the country, is that when Canadians go to buy their groceries, they're getting ripped off when they go through checkout. They know it. When Canadians were asked this question, they said very clearly that they felt that corporate greed was a major reason that food prices were up.
This bill directly targets that. We're going to directly target the large corporate grocery stores in our country—the Loblaws, the Metros, the Sobeys, the Walmarts, the Costcos—and go after them directly to say that they cannot rip off consumers. This bill would provide additional protection.
The specific area that's missing, and that I pointed out to the Liberals, is that while we were able to get them to change the penalties on anti-competitive behaviour, they've refused to put in the strengthened penalties on conspiracy or when large corporations work together to rip off Canadians. The bread price-fixing scenario, which I've alluded to, was that the large corporate grocery stores and large corporate bread producers got together and jacked up the price of bread. They were found guilty of doing so. As a result, they received fines. The heftiest fine was on Canada Bread Company. It was only $50 million. In the context of how much they made and how much they ripped off Canadians, it was a slap on the wrist.
Our bill provides clear guidelines for judges to impose stricter and more severe penalties. We know that in Canada, as a common law country, the penalties will follow jurisprudence. Right now the precedent that's been set is $50 million. That's the highest fine. That is simply not high enough. We've provided a guideline for a judge of how high they can go. On what we've provided, two of them I think are very significant. One of them is 10% of the revenue of a company. For a company like Loblaws, which makes $60 billion, the fine can be as high as $6 billion. Giving a judge a clear guideline of how high they can go will allow us to have more severe penalties to deter these companies.
Another example of what we've allowed for is triple the benefit accrued. If collectively these corporations made $15 billion, then collectively a judge can impose a sanction of $15 billion in fines. That, again, is very serious deterrence. If a company knows they're going to have a jeopardy of billions of dollars in fines, they're not going to rip off Canadians. That's important.
You mentioned also the Rogers-Shaw merger. To be very clear, the Competition Bureau tried to stop it. We asked the minister directly to stop it. The Liberals refused to stop this merger, and they should have. That merger is bad for Canadians. It's going to be bad for competition. It's going to lower options and choices. It's going to increase prices.
Our bill, where we were able to force the government to include some of those measures, would ensure that if a merger results in more than 30% of the market share, there would be a very difficult process that the company would have to go through to prove that it would benefit Canadians or prove that it can benefit consumers. That's a very difficult threshold. They would not have been able to make that threshold proven in the case of the Rogers-Shaw merger.
In that merger case, it was almost 60%, but it didn't hit that threshold. If it were 60% or higher, then it would trigger an immediate ban of that merger, which is something we need to have. We need to have strict measures in place to prevent these oligopolies from being formed, because we're seeing the result of them. With corporate grocery stores, with telecommunications, Canadians have less choice and higher costs, and it is ripping them off.