Very good.
One of the challenges that we've had over the last number of decades is that, basically, new entrants have been swallowed up and their brands sometimes have been kept the same in name, or they've been altered. The end result is that I'm not sure there's quite clear customer education and acknowledgement that some of these companies are basically just offshoots of Bell, Rogers and Telus.
if you have a position on this, I'm wondering at this point in time whether or not there should be more truth in advertising so that those types of entrants and market providers should also have to identify publicly on their advertisements whom they're owned by.