I would say that it is a step in the right direction, for sure.
Here's what I think is going on here. On the one side, you have grocers who I think firmly believe that what they are doing is right and legal, because a lot of people know that these things have been going on for a very long time.
I have been studying food distribution for 25 years. I don't remember the first time I heard about these practices, and these practices have been normalized over the years. Now what we're seeing is a public that has become less tolerant of some of these practices. They have come to light because of higher food prices, and people are expecting something different.
That's where I think the Competition Bureau has a role to play to really set a different tone to create that cultural shift within the industry, saying to grocers that while this was probably socially acceptable in the past, it is not anymore.