I'm afraid, Mr. Turnbull, that we won't have a debate, because I still agree with you. I actually do think that using market share as a sole metric is misleading.
Loblaw is a good example of that. Loblaw has 29% of the market when it comes to food retail in Canada. The 29% is a bit misleading because Loblaw is a heavily vertically integrated company. It has President's Choice and No Name, and hundreds of companies revolve around Loblaw, which gives it tremendous power in the agri-food sector. Not dealing with Loblaw.... For most companies, Loblaw is their number one customer because of that. That's why it's extremely reckless and dangerous to only look at that one metric. You have to look at many other metrics, including vertical integration, in my view.