—very little goes to the farmer.
On average, a farmer will get anywhere between, I'd say, 3% to 10% of the product you buy at the grocery store. Of course, it depends on the level of processing. For an apple, there's very little processing, so my guess is that it's closer to 10%. After that, you have brokers, merchandisers, shippers and, of course, distributors.
It is a fresh product. Margins are pretty high in the fresh section of the grocery store. It varies quite a bit between 30% and 50%, depending on the food category, so—