I don't think so. It is a practice that has been around for decades.
I have two concerns about shrinkflation.
One is that we have some data at the lab showing that, perhaps, Statistic Canada doesn't really take into account the impact of shrinkflation on food inflation, generally speaking. In other words, because it doesn't do that—and it mentions on a website that it measures that, but we don't see the evidence of it—it could mean that Statistics Canada is underestimating food inflation. That's one thing.
The other thing goes back to taxation at retail. A CRA rule suggests that for certain products, if they're reduced to a certain point, they become snacks. We call it the snack tax. They go from a food to a snack. For example, if you see a container of ice cream going under 500 millilitres, it becomes a taxable item. A lot of Canadians don't recognize that when they go to a grocery store, they have to look at the receipt. Sometimes, taxes aren't itemized on receipts, so it's hard to tell.
Those are the things I think we need to address here in order for Canadians to understand what shrinkflation is actually doing to them directly, other than the fact that they're getting less for the same amount. I think that with Statistics Canada and the CRA, these are two things that we need to look into more seriously.