If you block the retail channel, which is one of the most important ones, whatever you advertise or not.... We've been seeing Bell advertising.... We can't see, so how large the advertising will need to be is, I guess, a bit too much and it's too complicated. I'm not sure that you're going to be able to have the results you're looking for if you prohibit the situation entirely.
On June 12th, 2024. See this statement in context.