What he's not telling you is that in markets where.... What Mr. Littler is suggesting is that, if value were moved from you, as a credit card holder, in the form of rewards over to a merchant, somehow prices would go down and the merchant would be better off.
We have not seen that in other markets. What we have seen is that rewards have gone down, annual fees have gone up and there has been no discernible reduction in prices. Quite frankly, in the current—